Web design is the visual aesthetics and page layout of a website. It goes hand-in-hand with web development in the creation of a static website or dynamic web application.
Even if you don’t consider yourself a creative person, it’s still a good idea to learn web design. No matter whether you want to make static websites or dynamic web sites, design is an important part of the process. The design is the first thing people notice when they open a website. If it’s not good enough, they’ll leave.
You don’t want to create a site that frustrates people, do you?
Elements of Web Design
Web design uses many of the same key visual elements as all types of design such as:
Layout is the way how graphics, ads and text are arranged. In the web world, a key goal is to help the viewer find the information at a glance. This includes maintaining the consistency and integrity of the design.
Colors depends on the purpose and clients. Color could be simple black-and-white to multi-colored design, conveying the personality of a person or the brand of an organization.
Graphics can include logos, photos or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the color and content of the web page.
Fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.
Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.
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